The town crier brings news to the citizens of "Rome." /HBO image via blogspot.com
From the town crier to newspapers to radio to television to the Internet, innovation has repeatedly transformed the communications industry.
The first wave of online publishing innovation focused on finding ways to present existing content such as photos and video on the Web, while simultaneously experimenting with ways to connect with a paying customer base and craft content specifically for online publication. Media companies and investors have been waiting for the second wave of online publishing innovation: content and business models that grow strong naturally in the new medium.
I'm banking on social media.
The potential reach of social media makes it THE exciting new frontier in online publishing. Facebook, twitter, LinkedIn, and a host of other big and small social media companies are at the forefront of online innovation. In terms of maturing its business models, social media is just getting started.
This blog has benefitted greatly from social media. In addition to daily posting, which has definitely driven up Bullwork viewership, sharing posts on Facebook, twitter and google+ is the No. 1 reason the blog has quickly risen from sporadic interest to about 200 page views per week. (Thank you, Bullwork viewers!)
Hundreds of other social media story lines are far more amazing. Facebook claimed 1 billion Friends this year. NPR recently reported on a couple using social media to find their teen daughter, who had run away to be with a man she met online. Using tips generated from social media efforts, the parents were able to help the police find their girl in New Jersey, where the creepy online guy was arrested.
Social media allows individuals and a wide range of groups and organizations a new, powerful way to engage each other socially, economically and spiritually.
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