The NRA's first ad campaign since since the mass shooting at Sandy Hook Elementary School clearly shows any attempt to pass new gun control laws in Congress is going to face unyielding political resistance. The ad started running Jan. 16, hours before President Obama's unveiling of the White House's plan to curb gun violence.
It's rare for political ads to target the president's children. It's also a rare crowd of students that attends Sidwell Friends School in Washington, D.C., where Sasha and Malia Obama take classes. The first children's classmates include the kids of other top government officials, diplomats and wealthy business leaders. Sadly, it's common worldwide for private schools with the kind of clientele found at Sidwell Friends to be armed and secured facilities.
The NRA's claim that President Obama cares more about his children than those of ordinary Americans is clearly a manipulation of the facts aimed at flaming emotions rather than seeking ways to staunch gun violence. If you winced during the 2012 presidential election's open silly season in political advertising, you better brace yourself for the assault on reason and productive dialogue that is being unleashed over gun control.
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